Everybody needs to begin their own business and turn into
their own supervisor, however many don't know how to do it. There are a few
sorts of locally situated organizations. Administration organizations, item
deals, and electronic locally established organizations, to give some examples.
In this article, I will walk you through the process of
starting your own online home business. I will try to eliminate some of the
mystery of the process. By following this guideline, you'll be up and running
in no time without making a huge investment.
If you plan to provide a service, what kind of service will
you provide? Will it be provided to people who own websites? Will it be a
service that everyone can use or will it be confined to your area?
Ask similar questions if you plan to sell a product. Will it
be a product that you sell and deliver locally, nationally or internationally?
If you choose around the world, do you know anything about shipping your
product abroad? The same applies to national delivery. Do you know the costs
associated with delivering your product anywhere in the country where you live?
Once you have answered these questions, you will have more
of an idea on how your home web business will eventually be shaped.
Then you will need a domain name. Most people think that the
name of their business is the best way to get a domain name, however, a generic
domain name with keywords associated with your product or service will serve
you a lot better. You can also register your company name as a domain name and
direct it to your website, but it is not necessary.
The generic domain name can help you with search engine
traffic and can be more memorable. This is just one of many factors that will
help you with search engine optimization, but it's a step you should take at
startup. Example: Cars.com is a better domain name than Ford.com, even though
Ford has spent millions advertising and branding itself. Even cheapusedcars.com
is better because people will look for that.
You have to find a good domain name registrar, not a cheap
domain registrar. Cheap means cheap in the field of domain names. Your domain
name is important. Spending $ 25 a year on a registrar who offers more services
and quality VS spending $ 10 or less at a cheap registrar is what we are
talking about here. If this extra $ 15 a year will make or break your home
business, then maybe you should not start one.
Then you will need a web hosting service. Again, cheaper is
not better. There are good hosting services for $ 100 a year or even a little
less. Anyone who offers you hosting for less than that should trigger a red
flag. Choose and pay for at least a year, just as you have registered your
domain name. If you are going with a monthly plan, you are probably not fully
engaged in your new home business.
Now you have your domain name and hosting your new website,
but where is the website and how can I get it? You have several options. You
can learn HTML and build your own. You can use a WYSIWYG editor like FrontPage
to create your own website. You can hire someone to build your website for you.
First, let's talk about learning HTML to build your own
website for your home business. There is a learning curve here. This is the
best option of the three that I mentioned above, but it takes time to learn.
You will probably not be operational in a few days with this option. In the
long run, it will save you a lot of money to learn HTML and build your own
websites. The more websites you have in your wallet, the more you will have at
least one who will be a big winner. Writing your own code means that you can
create a new site as often as you want.
Then build your own home-based business website with a
WYSIWYG publisher. (What you see is what you get). These editors are similar to
creating a document. Everything is visual and you do not need to
Code a piece.
Then hiring a web designer to build your home business
website is another option. A professional website designer knows how to give
your website the look and feel you need. However, be careful when choosing a
web designer. I will add a few things that you need to be aware of here;
1. If they say they will register the domain name for you,
say no. Registering a domain name is not technically difficult. Do it yourself.
Many web designers register the domain name at the cheapest place they can
find, then charge you $ 100 or more per year for the domain name. Then, many of
them record it in their own name! This will cause you huge problems if you
decide to stop using their services. The domain name should always be in your
name.
2. Ask them which program they use to build your website. If
they will be using FrontPage or Dreamweaver or another WYSIWYG publisher, you
may as well build your own home business website. If they do not write HTML
from scratch, then they should not be in the web design business.
3. If they want to bill you monthly to run your website for
you, be careful. Do not sign annual contracts. Their job is to build you a home
business website. Let them stick to that. Most designers are just designers.
They are not search engine gurus, business leaders, or anything else. Hire a
designer to design and others to do what they are good at.
4. Do not let them talk about features you do not need. Just
like used car salesmen, they will try to make you add a lot of bells and
whistles you do not need.
5. A brochure website is one that is basically designed to
just let people know what products or services you are providing and to contact
you for more information. Usually it's a main page, a page about, and a contact
page. It should not cost you more than $ 500.
6. If you are going to add the ability to purchase your
product or service by paying for it through your home-based business website,
then it becomes an ecommerce website. Again, pay attention to the bells and
whistles that the used website seller is trying to sell you. PayPal is a good
option when you are starting out. You can get a PayPal account easily. You can
create your own purchase buttons and insert them into your website with the
code they provide without being an HTML guru. You can even set the shipping
costs and everything else via PayPal for free. They charge small percentages per
sale, but the services they provide are worth it. In addition, they have no
setup fees or monthly fees like other e-commerce solutions. When your sales
volume reaches thousands of dollars a month, you can look for a better
solution, but until then, use PayPal.
7. An old adage among those who make money on the web is
"You build the first for the show and the rest for the dough". What
does this mean? You will probably be very concerned about the appearance of
your website at first, but the design is the least important aspect of your
home web business. Many will disagree, but who cares? Let me repeat, design is
the least important aspect of your home business. A beautiful website without
traffic becomes uglier every day. An ugly website with the traffic that makes
money becomes more beautiful by the dollar. Create a total budget for your home
web business. Do not spend more than 30% of this budget on design. Spend the
rest of your website promotion, advertising and other actions that bring you
customers. Do not let a designer tell you that his design is more important
than the success of your home-based business.
Now that your domain name, hosting and website are up and
running, you now need customers. Where do you find them? I have my website,
will not they find me now? NO, they will not do it.
There are many things you can do to get traffic. You can buy
AdWords from Google, MSN (coming soon), or Yahoo. This sends you traffic from
people who are looking for specific keywords. Pay attention to bidding and set
your spending limits until you see what keywords will earn you.
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